SAN FRANCISCO - JANUARY 10: The new Appletv is seen on display at MacWorld on January 10, 2007 in San Francisco, California. The device is set to launch in February 2007. It will play movies and music and view photos synced to the Mac. After rising 6 percent on Tuesday, Apple shares gained 4.79 percent, to close at $97 on the Nasdaq Stock Market on Wednesday. (Photograph by David Paul Morris)
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